A Definite Guide to Hosting Small and Large Adult Sites

 

Web Hosting

We often hear adult web masters talking about ‘web hosting’. Adult web masters fail to read the Terms of Service (TOS). Some fail to comprehend the rules and regulations. Some fail to find the right web hosting provider. Unable to figure out the right kind of  adult website hosting, adult web masters hit me upon my email and drop lengthy messages. First, let’s understand the basics. A website is a collection of web pages. It is more than a domain name. A website encompasses text and graphics linked by HTML code. A website is a collection of files. An adult entertainment website comprises adult content- both video and audio files.

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Just because you own a domain name, it does not necessarily mean that anybody will be able access the files you have created. You require a web server which facilitates requests from the porn audiences / users. Let me mention an analogy here: Assume that you have gone to a restaurant and ordered food. A waiter in the restaurant takes your order, forwards the order to the kitchen, collects the food and subsequently brings you the food. In other words, the waiter facilitates your request. Hence, the waiter is also called ‘server’.

A web server is a dedicated computer or an application or a program or a system which uses a protocol called HTTP (Hyper Text Transfer Protocol) to receive requests from other computers for the files stored on a website and send those files to the requesting computer. The primary functionality of any web server is to process the requests. Thanks to the various software installed on the web servers, creation and management of databases is easy.

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Categories of web hosting

There are three categories of web hosting:

  • Shared Hosting
  • Dedicated Hosting
  • VPS – VPS entails two sub categories: Managed VPS and Un-managed VPS

Shared Hosting

Not every website contains hundreds and thousands of files and graphic content. A few websites contain content pertaining to a very small section of audiences. As the number of visitors is limited, small websites do not require complete resources of a web server. For example, websites that teach Yoga and meditation cater to a very small section of audiences. In an era where youth prefer hitting the gyms, not many target audiences will be betting their chances on Yoga and meditation.

Take a large general site such as Yahoo! which targets every user who uses the internet. Yahoo! definitely requires all the resources of a high-performing server. Shared hosting does not work here.

Web servers are powerful computers. They can handle more than one hundred small websites. Shared hosting is a web hosting environment in which more than one website is hosted on one particular server. Here is an interesting stat- Approximately, 95 percent of all websites on the internet run on shared hosting platforms. The various resources to be shared amongst the websites are:

  • Disk space
  • Email Addresses
  • Network Bandwidth

Thanks to sharing of the resources, websites can minimize their respective operating costs. Be informed that shared hosting is also known as ‘Virtual Hosting.

If you are new to adult entertainment industry, you may opt for shared hosting. Once your adult venture becomes profitable, opt for a dedicated hosting platform.

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Dedicated Hosting

Established adult entertainment websites such as XVIDEOS, YouPorn, PornHub etc., require huge resources. The magnitude of digital content on such established porn websites is huge. There are quite a few problems associated with shared hosting. A few hosting providers are notorious for their non-performing servers. They impose extreme restrictions on every resource. Some entities may intentionally or accidentally crash the server. As a result, all the other parties suffer. It is therefore understandable why certain smaller adult sites mostly prefer dedicated hosting platforms.

The hosting environment in which all the resources of a server are leveraged by one and only one website is known as dedicated hosting. The web hosting company takes care of maintenance of the server’s hardware. However, you have greater degree of control over configuration of the server.

Semi-Dedicated Hosting

Semi-dedicated hosting is a hosting environment in which a dedicated server is shared among not more than 3 clients. This hosting environment is also called ‘Managed Hosting’. To prevent companies from over-utilizing the resources, strong partitions are laid.

Server Co-location

There are a few people who desire to control every aspect of web server. In other words, ownership and maintenance will be controlled and taken care by them. The hosting company sells its servers to them. It is not a good idea to purchase a web server unless you have enough resources to deal with power outages, roof leaks, thieves and other hazards. It goes without saying that you should have a fast and a reliable high-speed internet connection. Purchase a data center to take complete control of the server (both configuration and maintenance). If you have enough expertise and time to run a web server, this should be an ideal alternative.

Co-location is the process of renting a physical locale which has continuous electrical power and a super-fast internet connection. If you engage in co-location, data center will not be responsible for hardware or software maintenance of co-located severs. Of course, this is a cheaper alternative to dedicated hosting.

Purchase and maintenance of servers is not economical. You should pay for the expertise of the people who can keep it online and run seamlessly round-the-clock in a secured data center. You should consider hiring a separate team for this.

VPS

VPS stands for Virtual Private Server. A VPS is nothing but a virtual machine whose services can be availed by paying certain amount to Internet hosting service providers. There are two sub-categories in VPS:

  • Managed VPS
  • Un-Managed VPS

Whenever an adult web master opts for a managed VPS, service provider is responsible for fully managing the server. In other words, the service provider takes complete care of system administration, software installation, support and configuration of services. In case of un-managed VPS, the adult web master has to take complete control of software installation, support, administration and configuration. The service provider is not responsible for managing the server. Unless and until you have certain expertise in managing web servers, it is recommended to opt for Managed VPS services.

Before choosing a web hosting service provider, you should definitely look into the following factors:

Storage

Storage is also known as ‘Disk Space’. In other words, every web server should have enough hard disk memory to store your files. The higher you pay, the higher is the disk space allotted to your files. Web server’s hard disk is capable of stacking pictures, videos, web pages, etc. The space allotted to your website may not be sufficient. Purchase more disk space from the adult website hosting service provider.

Bandwidth

Bandwidth is the data transfer rate at which you can transfer a file from the web server to the requested computer. Bandwidth has to be purchased from ISPs (Internet Service Providers). Let me explain the true essence of bandwidth with an example- If you are viewing a page whose file size is 3KB and apart from the file, if the web page encompasses three pictures of sizes 43KB, 104KB and 249KB, you have used 399KB of bandwidth. In other words, you have downloaded 399KB of data from the web server.

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How is bandwidth measure? More often than not, bandwidth is measured in Gigabytes (GB). Your target audiences can download as many copies (more than a million) of your files. One and only copy of your files has to be stored on the server. If you exceed the permissible levels of bandwidth, your website may be turned off until the next billing period starts. Depending on the policies of the adult website hosting service provider, you might be billed for the excess bandwidth consumption. Bandwidth consumption and website traffic go hand-in-hand. If the traffic increases, you should always purchase more bandwidth.

Uptime

Uptime is the time during which a computer or any other machine is in operation. If the adult website hosting service provider guarantees 99% uptime, he means that the web server will be operating and running for 99% of the billing period. Why don’t the service providers guarantee 100% uptime? Web servers are computers. Computers need repair and maintenance. They may get obsolete and out of date. Therefore, web hosting service provides provide 99% uptime and not 100% uptime.

Support

This is extremely tricky. The magnitude and quality of support varies from one support representative to another. Evaluation of web hosting service providers on this parameter is extremely dicey. Many web service providers offer best of the class support for a few days. Once the bill payment is done, the so called ‘best of the class’ becomes worst of the class.

Traffic Statistics

Many web hosting service providers offer traffic statistics software with their hosting package. Traffic statistics software is capable of providing insights on:

  • Number of unique visitors
  • Number of frequent visitors
  • Most popular video
  • Most popular page
  • Most frequent search terms

Statistics can be displayed in an excel dashboard in the form of tables, graphs and charts. Excel dashboard should have intuitive features with great displays and effortless navigation.

Reputation

A famous adage says, Be concerned about your reputation. Reputation is what others think you are. A good reputation is more valuable than money. Check the reviews, ratings and take opinions of industry veterans. Sometimes, reviews and comments can be fake and misleading. Use your discretion to evaluate your judgement.

CGI Scripts

CGI stands for Common Gateway Interface. CGI scripts serve as an interface between forms on web pages and web servers. The data from the forms will be put into databases. The data collected from forms can be used for sending personalized email messages. CGI scripts can be used to process information. In addition, they can be used to create interactive programs. CGI scripts are usually written in Perl. Some programmers write CGI scripts in C++, C and UNIX. CGI scripts are capable of enabling cookies and reading the data from them. They facilitate behind the scenes interaction with web readers.

The functionalities of CGI can be duplicated by newer technologies such as Java, JavaScript and ActiveX. However, not all browsers support the newer technologies. CGI scripts are supported by all web browsers. Moreover, CGI scripts are not limited by any firewall restrictions. Newer technologies are limited by firewall restrictions.

Efficient CGI scripts enhance the performance of web server. A poorly written CGI script will put a lot of load on web servers.

M3 Server is known since 1996 for its excellent web hosting services. Apart from Managed virtual server and dedicated server hosting environments, M3 Server offers global CDN (Content Delivery Network) to give you an extra edge over your competitors. Its hosting plans come with brilliant server backups and SSL certificates. Apart from state of the art infrastructure and best of the class support, M3 Server is well known for its cost effective plans and schemes. To know more about its features and pricing plans, visit M3 Server.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. I will be happy to help you. My best wishes are with you and your adult website. Keep watching this space for tips and tricks on starting an adult site and adult website hosting. Cheers!

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How to start an Adult video tube streaming website?

Viewed in the context of technology and adult entertainment industry, this is an era of near-complete dominance of video streaming scripts. Adult web masters are often in awe of the holy nexus between technology and adult entertainment industry. Not so long ago, when internet was still in its infancy, certain imperatives associated with website development were hiring a team of web developers, leveraging non-Bootstrap framework, relying on obsolete methods of testing. And yes, this old school method was tiringly tedious and immensely time consuming. When adult video scripts hit the market, adult webmasters were caught unawares.

To be upfront, adult video streaming scripts will save us from the hell of troubles and bring us to the heaven of pleasures. It is in this spirit, I would like to associate myself with a compelling narrative which throws insights on how to start an adult video tube streaming website by using xStreamer, a popular video tube site script.

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Domain Registration and Hosting

Very often, people purchase and register domain names from internet domain registrars and opt for hosting services provided by other companies. There is little harm in following this strategy. At the same time, there is little merit in embracing this strategy. Visit M3 Server. M3 Server lets you choose not only your domain name but also an affordable hosting plan. Be informed that many hosting service providers do not support adult video hosting. M3 Server is an exception though. It supports both adult and non-adult video content hosting.

Your domain name should convey the niche of your adult website. Also, protect your privacy by purchasing WhoisGuard protection. Porn is still considered taboo in many countries. The irony is that everybody watches porn but nobody admits the same.

Choose a Template

xStreamer comes with many responsive templates. Every template is endowed with Bootstrap based interface. Thanks to the Bootstrap framework, templates look pixel perfect on every device- right from smartphones and laptops to desktops.

Customize the Template

The best thing about xStreamer templates is that they can be customized. Make necessary changes to your template.  If you have HTML knowledge, you can tweak the templates as per your desires. If you aren’t a tech-savvy customer, don’t worry. If you face any hurdles, contact the support staff members. They will help you in each and every step of customization process.

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Choose Relevant Languages

Porn is one of the few industries where language is never a barrier. That being said, people have certain preferences when it comes to listening to the rabid and arousing conversations. xStreamer has Multilanguage system plugin. As the site administrator, you are at complete liberty to add multiple languages from the admin panel.

Upload Videos – Bulk Video Upload

xStreamer has this amazing bulk video upload module that lets you upload videos from the admin panel. The interesting thing is that adult tube sites built by using xStreamer support videos in multiple formats such as AVI, WMV, FLV, 3GP, MPEG, QuickTime, DIVX etc. All the videos uploaded to xStreamer will be converted to web-ready formats. And needless to say, all the possible resolutions and qualities: ranging from normal (flv), high definition and mobile are fully supported. There is another amazing feature in this video streaming script. xStreamer creates rotating thumbnails for each and every video. This is a proven growth hacking feature which enables audiences to get a bird’ eye view of what’s instore for them.

Test the Video Player

It is in the best interest of your adult video tube streaming website that you test the video player. It is highly unlikely that the video player will fail. This adult video streaming script comes with a sophisticated video player well-endowed with multiple features such as navigational bars, pre-roll ads, post-roll ads, watermarks, in-video text ads etc. The sophisticated video player will work perfectly fine with multiple streaming servers.

Not everybody owns a feature rich smartphone. And not every smartphone supports Adobe Flash. In such scenarios, the mobile version of the video is streamed. This minimizes bandwidth consumption to a certain extent.

Optimize your videos

This video streaming script takes care of search engine optimization. It lets you build search engine friendly URLs. Thanks to search engine friendly URLs and auto-generated meta tags, your adult video tube streaming site will have better indexing and ranking. That being said, the onus is on you to provide suitable video descriptions. Video descriptions should have keywords. If you are new to this stuff, contact the support staff of Adent.io. They will explain everything.

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Experience the Benefits of Scalable Architecture

Adult video tube streaming websites built by using this video streaming script are horizontally scalable. In other words, they are capable of handling huge amounts of traffic. Chances of a potential crash are reduced to zero. Your adult video tube streaming site will run on multiple servers, thereby making the content accessible to everybody.

 Leverage Monetization Options

The admin panel of xStreamer gives you full rights to classify the video content into two categories: Free porn and Premium porn. Premium porn can be accessed only by those who subscribe to your premium plan(s). Other monetization options include banner ads, interstitial ads, pop under, video ads etc. You can also earn money from sponsors. What this means for you is essentially a heavy wallet and consistent income.

Add Multiple Payment Gateways

Adult video tube streaming websites are treated as ‘risky’ by the popular payment gateway PayPal. As a matter of fact, PayPal doesn’t support adult video streaming sites. xStreamer is therefore allied with CCBill. Guess what, as many as 20 payment gateways are available as add-ons. Talk to the support staff to know more about payment gateways integration. I personally feel that you should have at-least four robust adult payment gateways. My favorites are CCBill, Epoch, Paywall and Epay.

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 Administer Everything

Very often, audiences do not read terms and conditions. Sometimes, a few audiences may intentionally upload child pornography. This can land you in prison. It is your responsibility to administer everything. If users fail to abide by your rules, terminate their membership. xStreamer gives you the ultimate authority to administer each and every aspect of your adult video tube streaming website.

Learn more about xStreamer here.

If you have any doubts or concerns, feel free to drop a line or two in the comments section. We shall reply in a day or two. We can help you climb the pantheons of glory as far as adult entertainment industry is concerned. Keep watching this space for insights on video tube site scripts and adult video streaming. Subscribe to our newsletter to keep yourself abreast of upcoming trends in adult video streaming. Our best wishes are with you and your adult video streaming tube site. Cheers!

 

 

Porn 3.0 – Essential Features of The Next Generation

Porn 2.0 was big when the idea first came out. The idea of user generated content caught on like nothing else, similar to what happened with Web 2.0. Back then, porn was only static, controlled by the industry itself and there was almost no true amateur porn. It wasn’t until social media and online video platforms came out that everyone realised that they could be performers as well, they could have followers and fans. But now, after a decade or so of Porn 2.0 becoming mainstream, Porn 3.0 is looming on the horizon, and we’ve got everything you need to know about the next generation of porn!

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Porn 2.0 – What was it?

Porn now pretty much adopted the exact set of features that Web 2.0 was proposed with. While not a technical upgrade peruse, it was simply a term given to the shift from static websites to user generated content, interoperability and increased ease of use. Porn 2.0 was in fact a subset, influenced by the changing mindsets around the internet and what it’s capable of. The whole idea of Web 2.0 has become so embedded in daily life that not all of us actually remember what the internet, and by extension, online porn was like before this time. Some of the features or services that came up were:

Photo Hosting and Communities

Sites like Flickr, Imgur, Picasa and more allowed users to share photographs of pretty much anything they took over the internet, and allowed not only amateur photographers and designers to flourish, but also amateur couples to share their bedroom experiences.

Social Networks

Networks like Facebook, Tumblr and Twitter caused an explosion of sharing all over the world, both of adult and non-adult content. This allowed users to create online personas for all to see, and also connected them to the other content they uploaded, either as photos or videos. They also allowed users to create niche communities or sections that catered to a very specific set of people.

Blogging

The buzzword these days was introduced around the time Web 2.0 came out. Along with giving writers, poets and more the opportunity to express themselves, erotica writers and sex blogs came into existence.

Video Communities and Platforms

YouTube, Vimeo, Metacafe and more were websites that truly connected the world together. You could now see the work of a filmmaker from across the world and watch content from just about any place on the globe, it was the dawn of a new era indeed. So many stars got noticed from sites like YouTube and are now part of the mainstream music and film industry, and this is also exactly what the porn industry did. All the sites we regularly browse today, like YouPorn, PornHub, Xvideos and more came out only because of the advent of video communities and platforms. We pretty much owe the ease of accessible free porn today to Web 2.0’s innovations.

Porn 3.0 – Looking Ahead

So what’s next for the world of porn? The last generation was mostly about getting people into the limelight and giving them the power to express themselves, what is this generation going to be all about? We’ve got an inkling of what it could be, and boy does it look awesome. Unlike last generation’s user focus, the next generation of porn is all about an experience. The idea is to really make you part of the film, and not remain a viewer. Here’s some of the trends and features emerging that will be a big part of porn in the future.

Virtual Reality

We’ve always dreamed of faraway worlds, space exploration and whatnot. While we may not get to visit them in person anytime soon, there’s nothing stopping designers from creating video games and movies that take you there. But we’re still just staring at a screen. What if you could be IN it? What if you’re not restricted by field of view and could look where you want, go where you want and see things as if they were in front of you? That’s what virtual reality is bringing in.

It has obvious usage in porn as well, no more pseudo being-there experiences like POV porn, you could be the performer or be a spectator watching the action in any way you like. You could be in a scene with your favourite porn star. It’s not just a fantasy, there actually is VR porn available, and with the Oculus Rift VR headset coming out soon for 600$, it’s not going to be much longer for the next iterations to get more affordable.

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Connected Peripherals

Being in the experience is one thing, but actually touching and feeling something is another. Sure, you have Flesh lights and they’re pretty cool by themselves, but in a VR experience, that Flesh light could enhance the experience even further. All of these working in tandem will make the next generation of porn even more awesome!

Brain-Computer Interfaces

Now this might sound something straight out of Star Trek, but there are technologies being developed that would allow users to completely ditch traditional input devices like mice, keyboard, controllers and more. You could just control anything by thinking about it, and as part of virtual reality, you could create worlds and experiences unique to yourself.

Connected Experiences

Cam models today are just visible on screen and there’s no other interaction apart from what you’d usually get from a video chat, but in the future, combined with connected peripherals, cam girls could probably help you masturbate by controlling devices from anywhere in the world. Enhanced pleasure? Yes please!

Artificial Intelligence and Robots

Now the closest you can get to a companion is a sex doll, which frankly, isn’t anything worth writing about. But with increasing artificial intelligence and more realistic robots, there might be a time when you can actually have a companion for those times alone which actually looks and acts like your favourite pornstar. It may be a while for this to come true, but we’ll be damned if people aren’t working on it already!

 

How to Run Adult E-commerce Site without Product Inventory?

Running a sex toy business store is as easy as running an adult website. The best thing about adult sex toy business is that money sells money. SEO is quite pointless in this business and it’s all about paying $1 and to get $1.50. For all intents and purposes, you can make a niche out of keywords. You should target the long keywords.

Needless to emphasize, the most important thing in adult website business is traffic. If you spend $100 per day on PPC marketing, you may get as many as 1000 visits on your website. If you spend $100 on PPC for the long tail keywords, you will be able to easily attract 1000 visitors. As a matter of fact, long tail keywords have low competition and decent search volume. Finding those keywords is thus important.

Also keep in mind that you don’t have to select any kind of free hosting providers for adult script. They’re slow and have the outdated tech. Even their design looks old. You might get a free domain etc. but there is no sense in giving web hosting providers for adult script a significant chunk of 40% of your sale. We have come up with a solution to this – xMarketplace. It is one of the simplest ways to start a sex toy online store. xMarketPlace is known to be most powerful e-commerce script software for sex toys, as it is built with the latest cutting-edge technology. To highlight, it has got all the necessary features to run a business ready adult toy store. It is basically a turnkey software to build your adult toy business. It has also got drop shipping API and adult payment gateway integrated by default. The wholesale drop shipping API gives you access to more than 70,000 products which you can sell on your online store.

xMarketPlace has single vendor system. In single vendor system, you’re the owner of the site and you’re the vendor too. If you’re a single working person and have a handful of vendors, you can always start off with a single vendor system.

xMarketplace offers a complete package for your adult toy business. Unfortunately, if you don’t have a vendor at all, you can still use the drop shipping API to pull products from adult toy drop shippers and sell it. Adent.io has partnered with one of the leading wholesale drop shippers for adult products, and their inventory is full of all kinds of sex toys.

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Making money with xMarketPlace becomes easier. Here, if the wholesale price of a certain product is, let’s say, $15, you get the product for that price. Now, you can sell that product for $20 or $25. This way, you earn that $5 or $10. Of course, the shipping fee has to be paid by you. In other words, the shipping fee gets deducted from the profit you make. Shipping fee varies according to the location where the product has to be shipped. But don’t worry. You will still make a very good amount of profit through it. Drop shipping has many more advantages than easy profit making capability. Enlisted below are a few of them –

  • A wide variety of products for selection.
  • Low capital investment.
  • The risk is minimal.
  • No inventory warehouse required.
  • Highly scalable.

There is only a handful of sites which are above par, and rest are all crappy ones. The reason behind it is the outdated and awful design. Moreover, cutting edge technology is also not used to run the business. Technology is the backbone of your business and if you don’t get it right, then you will find it difficult to scale big money. Also, the second most important thing is adult website marketing. If you don’t follow any kind of black hat techniques, you will get to score more via organic SEO. xMarketplace is completely SEO optimized and comes with built in Google webmaster tools like site map indexing all the product URL’s and Google analytics integration. You do not have to worry about adult website marketing of your sex toy store anymore.

Steps to Building an Adult Ecommerce Site without Inventory

People tend to make mistakes even after having everything in a wholesale drop shipper. They sometimes get confused or forget one or two important steps, which could lead to a hole in their newly created e-commerce store. But don’t worry. We are here to guide you through step by step process to build an adult e-commerce website without any product inventory.

Before beginning with the steps, you will need to buy a domain and hosting services from web hosting providers for adult script. You can go through m3server.com, where you can find easy plans. It is one of the most affordable adult web hosting providers. It will also provide you with a free domain and 75% discount by using the promo code “ADENT” on the checkout page. Now, when you are ready with a domain and hosting service from hosting providers for adult script, you can start with the steps mentioned below.

Step 1: The first and the most important step is to sign up for an adult drop shipper. The best suggestion according to us is xMarketPlace. It is available for a one-time fee of $699 only. It is filled with innumerable features that are important and very useful for running an adult e-commerce website.

Step 2: The next step you have to take is simple- Just signup for data fee agreement. This agreement will ensure that you receive access and updated data from the source.

Step 3: Now you have to select the data feed and you need to load it onto your site. If you have master drop ship feeds in CSV or XML, you can upload these products easily onto your site using the bulk upload module of xMarketPlace. It supports shopping cart feed, standard feed and marketplace feed.

Step 4: Now there is nothing much you need to do. The drop shipping API of xMarketPlace is advanced level and fully automatic in ordering products. It even sends the shipping status without any hassle. Now, when a customer on your site will place the order, then it is your choice to order them manually by logging-in to the drop shipper’s website and selecting the product, or you can set your website to send them the orders automatically. While manually selecting, you will need to mention the buyer’s address as well. Now when the drop shipper receives the order, they will pick the items ordered, and pack them. The order will be then shipped by them directly to your customer. The order will contain your company name on the receipt.

Step 5: As far as the payment and cost of the product are concerned, you can load your wallet by using PayPal funds or by attaching your credit card to it. The wallet must always be filled with enough amount so that the orders can go through easily. This process is very important as it shall help you in paying the drop shipper for the orders.

Step 6: The thing about shipping prices is that the wholesalers keep the shipping price always at a fixed price. They always charge you a fixed amount for every order that comes to them through your website. If the shipping price of the desired product in any order is below the fixed shipping price, the remaining amount shall be credited to your account, and if the shipping price of the order is more than the fixed shipping price, then the amount will be debited from your account.

This is how you can run your adult ecommerce site, even if you don’t have an inventory. To attract some customers, you have to leverage a few marketing strategies. Normally, a new site experiences a little trouble in finding customers during the early phase. If you also happen to face the same problem, there are ways to attract new customers. One of the most common methods is content marketing. Writing creative and controversial articles will always drive more traffic to your store.

Social media traffic from Twitter, Facebook, Instagram, Reddit, Tumblr etc. is always good for promotion. Facebook doesn’t support adult marketing, and twitter also prohibits sex toy promotion. But if you take a look at the live feed, many people market their toy store products on Twitter. Instead of spamming like others, you need to use a few growth hacking techniques – setup automation tools and find out people who talk about adult toys, follow #adulttoys or without # – retweet those tweets and start a conversation from the official twitter account. You can also try PPC campaigns, adult ad networks, posts on adult forums.

The world of sex toys is growing at much faster rate than it used to be in the last 15 years. The adult toy industry is expected to cross the target of 100 billion dollars by the year 2025, and there’s no one stopping it. Enter into this world of easy money making business, and use the services of xMarketplace to start or expand your own sex toy online store.

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The Definitive Guide to Campaign an Adult Turnkey Website

Turnkey solutions have been around for a couple of decades now, but it’s only become popular in the website and specifically adult business recently. It’s no secret that online businesses in the adult industry are making tons of money, now even more than ever, and there’s a sudden rush of people looking to cash in on that trend. A turnkey is basically a project or product constructed in such a way that it can be resold as a complete product, and customized according to need. Online businesses require a lot more complex back-end structures than regular static websites, and custom coding that can be both time consuming and expensive. So in this case, it’s much easier to just pick up a readymade solution and tailor it to your requirement, which is what adult turnkey solution providers do.

Adult turnkey providers sell pre-made and customizable website scripts that let you set up fairly complex online businesses in a fraction of the time because all of the fancy coding has already been done. For example, even though it seems fairly simple to look at, tube websites have a ton of back-end work, and as you can imagine, so do live-cam networks. So instead of building everything from the ground up, you can get either of those sites up and running really quick by using an adult turnkey script.

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Only once your website is up and running does the real work start. Getting word out and building credibility in the huge online world and adult industry is actually quite difficult, not only because of the competition, but also because you’re literally trying to promote your website among billions of websites. Nobody is just going to start visiting a random URL out of the blue, you have to get positive word out and keep at it to make sure you build up a steady influx of traffic. Here’s how you should campaign an adult turnkey website!

Set Yourself Apart – Don’t Be Generic

This goes without saying, but don’t ever make the mistake of not customizing and personalizing your adult turnkey based website. When the website script is delivered to you, it comes with a full set of features and functionalities, but it’s just an empty shell. You’re the one who needs to add the content and the brand. If it isn’t immediately apparent, the first thing you need to do is add your logo, brand, tagline and flavour into it. Generic adult tube sites aren’t going to grab any eyeballs, so you need to truly make it yours and reflect your unique value proposition. It’s very easy to understand what website has not been worked on, and the last thing you want is for visitors to think no effort has been put into the website.

Create a Strong Foundation for SEO

Most, if not all, traffic comes from search engines, specifically from Google. For a website to appear on Google’s first page, it needs to have gone through multiple quality checks and pass certain tests related to load times and such. This is to ensure that fraudulent and badly performing websites aren’t presented as prioritized search results to the vast userbase using Google every single day. So apart from actively working on SEO, which in itself is an ongoing and highly recommended process, you need to at least make sure your basics are covered to be indexed on Google. Here’s what you SHOULD be doing:

  • Optimize content, keep it relevant and high quality
  • Optimize load times by keeping image sizes to a minimum, axing useless plugins and efficiently caching your website
  • Keep the site design simple and easy to use, don’t bombard users with ads and intrusive alerts
  • Add basic meta titles and descriptions to all pages
  • Add favicons and relevant logos wherever needed
  • Define a proper URL structure (For example, http://www.xyz.com/post/2016/january/123 is not desirable, something like http://www.xyz.com/123 is much better)

Invest in Proper Search Engine Optimization

SEO is the best way to bring in more traffic, even though it might take a while to show results. It’s the tried and tested method to increase traffic, and more importantly, authority in the online world. Once your brand has been established as high quality, it will pretty much advertise itself. Take some of the biggest adult websites in the business for example, they don’t really need much campaigning, and users will still go to them anyway. PornHub, XVideos, RedTube and the like don’t need to focus on SEO because they already made their investment years ago. Of course, they’re still working on it actively to stay on top of the rankings, but the seeds of their effort years ago is what we’re seeing now, in the form of top Google search results. While the basics we’ve described above will get you indexed, only an experienced SEO firm can get you on top of the charts.

Use Social Media to Your Advantage

Social media is one of, if not the most important way to campaign your adult turnkey website based. With a proper strategy in place, you can spread word about your brand and website across the world with minimal effort, as long as you know the limits of each network. As you can imagine, most social networks don’t really allow adult content, and you have to work your way through those guidelines. Cleverly using social media to promote yourself can result in a traffic boom like none other, so this is what you need to focus on.

The best part about social media is that users are always looking for the next best thing, or to be the first to share something unique. Sometimes even the most mundane of things can go viral, and once it does, you don’t need to do anything else to become well known. If you’ve got unique content that really turns heads, all you need to do is get it out in the world and hope people will pick it up. Once a picture or video is starting to go viral, you don’t even need to do anything, the shares will exponentially multiply themselves. Just make sure you’ve got a watermark or some sort of identification on your content so that credit is given where it’s due. So here’s what you need to do in case of social media:

For Networks That ALLOW Adult Content

In case of adult friendly networks like Reddit, Tumblr and the like, simply sharing your content and regularly updating your followers with specials should do the trick. Like we said before, if your content is good, it should be shared by itself. Just make sure you tag and categorize content properly so that niche content gets the following it’s meant to. Focus your efforts on boards, forums and topics that are closely related so that you don’t seem like a spammer.

For Networks That DON’T ALLOW Adult Content

Now here’s the tricky part, networks that don’t allow adult content are often the ones that are used the most, so you need to concentrate on what and how you post it. Since there’s no nudity allowed, you have to be smart enough to only ‘suggest’ what your content is about. For example if you’re promoting a new teen porn series, make sure you create a teaser picture or video that’s suggestive, but not ‘obscene’ according to network guidelines. Add a link to your website and people who get the content and are looking for something similar should head there by themselves. Post sufficiently tongue in cheek or clever content, and you’ll also be recognized as a ‘smart’ brand.

Connect With Your Audience

Apart from the obvious concentrated efforts to market yourself, it’s also very important to come off as a brand or business that can connect to people. For example, if your social media account on either type of network is just filled with links to hardcore videos, you come off as a one trick pony, and something of a machine. But if you also share pictures, memes, something about the latest trends and engage your audience with quizzes, games and polls, it builds engagement. People inevitably connect to something when they realize there’s an actual person behind the account, and just like in real life, tend to react favourably to someone who ‘gets’ what’s going on in the world. Build a connection, and users who like you will share information and bring in more followers by themselves.

So there you have it, simple yet extremely important ways to campaign your adult turnkey website. Setting up the site itself was just half of the battle, and now it’s up to you to carefully pick and choose your strategies to get word out about your sweet new site, and this is how you do it!