Turnkey solutions have been around for a couple of decades now, but it’s only become popular in the website and specifically adult business recently. It’s no secret that online businesses in the adult industry are making tons of money, now even more than ever, and there’s a sudden rush of people looking to cash in on that trend. A turnkey is basically a project or product constructed in such a way that it can be resold as a complete product, and customized according to need. Online businesses require a lot more complex back-end structures than regular static websites, and custom coding that can be both time consuming and expensive. So in this case, it’s much easier to just pick up a readymade solution and tailor it to your requirement, which is what adult turnkey solution providers do.
Adult turnkey providers sell pre-made and customizable website scripts that let you set up fairly complex online businesses in a fraction of the time because all of the fancy coding has already been done. For example, even though it seems fairly simple to look at, tube websites have a ton of back-end work, and as you can imagine, so do live-cam networks. So instead of building everything from the ground up, you can get either of those sites up and running really quick by using an adult turnkey script.
Only once your website is up and running does the real work start. Getting word out and building credibility in the huge online world and adult industry is actually quite difficult, not only because of the competition, but also because you’re literally trying to promote your website among billions of websites. Nobody is just going to start visiting a random URL out of the blue, you have to get positive word out and keep at it to make sure you build up a steady influx of traffic. Here’s how you should campaign an adult turnkey website!
Set Yourself Apart – Don’t Be Generic
This goes without saying, but don’t ever make the mistake of not customizing and personalizing your adult turnkey based website. When the website script is delivered to you, it comes with a full set of features and functionalities, but it’s just an empty shell. You’re the one who needs to add the content and the brand. If it isn’t immediately apparent, the first thing you need to do is add your logo, brand, tagline and flavour into it. Generic adult tube sites aren’t going to grab any eyeballs, so you need to truly make it yours and reflect your unique value proposition. It’s very easy to understand what website has not been worked on, and the last thing you want is for visitors to think no effort has been put into the website.
Create a Strong Foundation for SEO
Most, if not all, traffic comes from search engines, specifically from Google. For a website to appear on Google’s first page, it needs to have gone through multiple quality checks and pass certain tests related to load times and such. This is to ensure that fraudulent and badly performing websites aren’t presented as prioritized search results to the vast userbase using Google every single day. So apart from actively working on SEO, which in itself is an ongoing and highly recommended process, you need to at least make sure your basics are covered to be indexed on Google. Here’s what you SHOULD be doing:
- Optimize content, keep it relevant and high quality
- Optimize load times by keeping image sizes to a minimum, axing useless plugins and efficiently caching your website
- Keep the site design simple and easy to use, don’t bombard users with ads and intrusive alerts
- Add basic meta titles and descriptions to all pages
- Add favicons and relevant logos wherever needed
- Define a proper URL structure (For example, http://www.xyz.com/post/2016/january/123 is not desirable, something like http://www.xyz.com/123 is much better)
Invest in Proper Search Engine Optimization
SEO is the best way to bring in more traffic, even though it might take a while to show results. It’s the tried and tested method to increase traffic, and more importantly, authority in the online world. Once your brand has been established as high quality, it will pretty much advertise itself. Take some of the biggest adult websites in the business for example, they don’t really need much campaigning, and users will still go to them anyway. PornHub, XVideos, RedTube and the like don’t need to focus on SEO because they already made their investment years ago. Of course, they’re still working on it actively to stay on top of the rankings, but the seeds of their effort years ago is what we’re seeing now, in the form of top Google search results. While the basics we’ve described above will get you indexed, only an experienced SEO firm can get you on top of the charts.
Use Social Media to Your Advantage
Social media is one of, if not the most important way to campaign your adult turnkey website based. With a proper strategy in place, you can spread word about your brand and website across the world with minimal effort, as long as you know the limits of each network. As you can imagine, most social networks don’t really allow adult content, and you have to work your way through those guidelines. Cleverly using social media to promote yourself can result in a traffic boom like none other, so this is what you need to focus on.
The best part about social media is that users are always looking for the next best thing, or to be the first to share something unique. Sometimes even the most mundane of things can go viral, and once it does, you don’t need to do anything else to become well known. If you’ve got unique content that really turns heads, all you need to do is get it out in the world and hope people will pick it up. Once a picture or video is starting to go viral, you don’t even need to do anything, the shares will exponentially multiply themselves. Just make sure you’ve got a watermark or some sort of identification on your content so that credit is given where it’s due. So here’s what you need to do in case of social media:
For Networks That ALLOW Adult Content
In case of adult friendly networks like Reddit, Tumblr and the like, simply sharing your content and regularly updating your followers with specials should do the trick. Like we said before, if your content is good, it should be shared by itself. Just make sure you tag and categorize content properly so that niche content gets the following it’s meant to. Focus your efforts on boards, forums and topics that are closely related so that you don’t seem like a spammer.
For Networks That DON’T ALLOW Adult Content
Now here’s the tricky part, networks that don’t allow adult content are often the ones that are used the most, so you need to concentrate on what and how you post it. Since there’s no nudity allowed, you have to be smart enough to only ‘suggest’ what your content is about. For example if you’re promoting a new teen porn series, make sure you create a teaser picture or video that’s suggestive, but not ‘obscene’ according to network guidelines. Add a link to your website and people who get the content and are looking for something similar should head there by themselves. Post sufficiently tongue in cheek or clever content, and you’ll also be recognized as a ‘smart’ brand.
Connect With Your Audience
Apart from the obvious concentrated efforts to market yourself, it’s also very important to come off as a brand or business that can connect to people. For example, if your social media account on either type of network is just filled with links to hardcore videos, you come off as a one trick pony, and something of a machine. But if you also share pictures, memes, something about the latest trends and engage your audience with quizzes, games and polls, it builds engagement. People inevitably connect to something when they realize there’s an actual person behind the account, and just like in real life, tend to react favourably to someone who ‘gets’ what’s going on in the world. Build a connection, and users who like you will share information and bring in more followers by themselves.
So there you have it, simple yet extremely important ways to campaign your adult turnkey website. Setting up the site itself was just half of the battle, and now it’s up to you to carefully pick and choose your strategies to get word out about your sweet new site, and this is how you do it!