Escort Industry: A Farrago of Personal and Professional Escorts
Escort industry works quite as wholesomely as adult entertainment industry. When people experience the season to be jolly, erotic and sexual, they ditch their routine porn viewing habits and book a professional escort model. Conscious people waste no time in booking escorts and for all good reasons, they distance themselves from sex workers. People are stuck in the whirlpool of work and responsibilities. This leaves them with hardly any time to develop personal relationships. Personal escorts make up for this void. Sex workers engage neither in any conversations nor in any companionship. Escort services pack a solid and thoroughly professional companionship and camaraderie.
How to start escort service business?
Escort business services are known for their unique startup-like work culture. If you are look to start an escort business service, you should be able to distinguish it from a sex worker factory and prostitution center. One of the many challenging propositions is identifying the requirements of your clients. Do not accept the lone ranger role if your clients are asking for something which an escort service business cannot provide. For instance, if one of your clients asks for details of all the people who have availed your escort services, do not hesitate to say NO.
Do not storm up any controversies by compromising confidentiality of your clients. For instance, Ashley Madison, the celebrated Canadian dating service was in headlines when a group of hackers breached 9.7GB data dump. This data dump contained information of nearly 32 million users. Crackdown on Cybersecurity is not that simple. You should not call it quits when your clients have reposed confidence in your escort service.
More often than not, escort service businesses are started by those who have been professional escorts themselves. Experienced escorts understand the challenges involved and they are well versed with what all it takes to be a good escort. The following business requirements should be fulfilled before starting an escort service business:
- Location: Competition in small towns is low. That being said, small towns aren’t amenable to the best possible extent. Urban areas are amenable and hence, you should always locate your escort services in urban areas. Location is a critical parameter which can define your success. Also, just because an urban area is friendly, it doesn’t necessarily mean that it will be escort-friendly. Identify all those states and regions which are escort friendly. Presence of competition is a healthy indicator of escort-friendly states.
- Recruitment:Hiring escorts is easier said than done. Many sex workers generally turn up for such jobs. Ensure that you check their health status and health history. Go through their detail health history. If a particular sex worker has a history of having contracted STDs (Sexually Transmitted Diseases), do not hire him / her. Post your requirement in adult forums and also in Craigslist. If webcam models are willing to work with your escort service, your job is half done. In areas where escort services and prostitution are strictly forbidden, do not launch your business. Abide by the rules and laws. In certain scenarios, quite a significant portion of women who apply for the job of female escort model fail to understand the requirements of the job. They believe that a female escort model need not engage in any sexual activities. This is grossly wrong.
- Price:This is determined by the market dynamics. As you are just another player in this competitive landscape, you cannot be a price setter. To attract escort models already working with other escort services, you should offer higher salaries. There are many escort models willing to work for a duration of 12 months or so on contract basis.
- Business Plan:Whether you like it or dislike it, you cannot tread the path alone. Investors who act as chaperones expect a business plan from your end. A business plan documents the goals and entrepreneurial vision of a startup. Investors and other stakeholders thoroughly assess the business plan before vouching for any decision. You might think of approaching banks to set up the required capital. Be informed that many banks do not consider this business legitimate. It is almost not possible to get bank loans. Hence, it is suggested to pitch your business plan to acquaintances and investors. Your friends can help you with meeting advertising expenses for the next six months. Prepare a practical budget and spend accordingly.
- Marketing Plan:Your escort service business should have a scalable website with all features such as adult payment gateways, dispute management module, multi-language plug-in, knowledge base to keep your target audiences posted about trends, etc. SEO is another important factor which improves your chances of success. Talk to the support staff of Adent.io. They are experts in SEO and web development. They have been catering to the requirements of adult entertainment industry audiences for over a decade. Learn how to use Google Analytics and email marketing from them. Prepare a marketing plan and get it overhauled by their support staff.
- Competition:Very often, both experienced and amateur escort entrepreneurs overlook competition. Sometimes, they fail to assess the strength of the competition. Consciously, assess the competition and start crafting feasible strategies to tap into their customers’ base. Talk to as many business mentors as possible. It is highly unlikely that competitors will reveal their business ideas and revenue models. Talk to guys who failed in this escort business and subsequently learn from his failures. If possible, hire a business mentor who can help you in each and every step.
Buying vs starting an Escort Service Business
Buying an established escort service is not an easy task. Estimating the market price of the escort service is challenging. Avail the services of a qualified business broker. He helps you understand the legal, moral, ethical and financial position of the company. You may seal the deal accordingly only if you are comfortable with the mutually agreed propositions. Pay attention to the reputation factor as well. If you are acquiring an escort service which is mired in controversies, it doesn’t augur well for your future.
Before bidding adieu, I would like to summarize my key pointers:
|Location||More often than not, urban areas are amenable and hence, you should always locate your escort services in urban areas|
|Recruitment||Establish a trade-off between sex workers, prostitutes, professionals, amateurs and newbies|
|Price||Price depends on location, duration of contract and also the competitive landscape|
|Business Plan||Have an investor pitch. Get your financials and budget sorted.|
|Marketing Plan||Invest in initiating and executing marketing campaigns, SEO, Google Analytics, advanced keyword research and email marketing|
|Competition||Consciously, assess the competition and start crafting feasible strategies to tap into their customers’ base.|
In the upcoming series of articles, I shall write a blog post on the trends in porn industry.
If there is anything troubling you and your about to begin escort service business, feel free to drop a line or two in the comments section. I shall reply in a day or two. We promise to help you climb pantheons of glory by assisting you in every step. We respect your thoughts and opinions. Do subscribe to our newsletter and keep watching this space for insights on adult entertainment industry. Our best wishes are with you and your escort service business. Cheers!